Resimac Group is a leading alternative lender for residential mortgages and asset finance in Australia and New Zealand, with a broad suite of competitive, award-winning products that cater to diverse customer types and needs. As a multi-channel distribution business, Resimac Group has direct-to-consumer brands, brands that are distributed via a third-party network of more than 12,000 brokers, and relationships with wholesale partners.

Resimac reached out to Total Marketing to create an identity that presented the company with a more modern and professional feel. The entire branding process consisted of developing the logo, colour palette, typography, social media assets and the overall brand strategy.

Resimac is one of Australia and New Zealand’s premier non-bank lenders, dating back to 1985