Edmund Pelgen

Digital Marketing & SEO Expert


I’ve been developing and implementing SEO strategies for some of Australia’s leading brands since 2005. 

My  SEO expertise is based on strong technical underpinnings and starts with a deep understanding of the consumer’s needs and wants and how this drives their search behaviour, especially their buying behaviour.

This in turn guides all aspects of SEO from site migrations, global considerations, content marketing, site optimisations and outreach strategies. 

I’ve helped many leading businesses and brands with their SEO including Bond University, Super Amart, Lorna Jane, MyPayNow, Spicers Retreats, Ugg Since 1974 and Roses Only.

I don’t just work on the big end of town.  In recent years I’ve specialised on helping hundreds of allied health professionals grow their organic rankings and traffic.

What I Do

My expertise in helping businesses develop and implement pragmatic SEO strategies that allow for quick entry into market gaps; consolidating and defending existing market positions or providing unique approaches to markets that brands may not have considered.

What I love about my role

I love the ability to develop and communicate to a business owner or team a strategy that makes sense for them and that they can easily understand, and that gets results.  Too much of our industry is made up of buzzwords and business owners just want a solution that is easy to understand.

Personal Interests

I enjoy staying fit, building ecommerce businesses and taking care of my four kids.